Your boundless life starts here
Your boundless life starts here
Amekaji (アメカジ)
a portmanteau of American Casual, captures the effortless layering and lived-in ease of Japanese street culture.
Straightforward brings this spirit into the modern Filipino wardrobe with pieces that carry heritage and function into daily life. Aligned with “Timeless Style for Everyday,” it is where utility meets quiet elegance.
For Go-Getters, this collection offers more than looks, it is a way of moving through city streets, café corners, and commutes with clothes that feel natural, confident, and enduring.
New and boundless
New and boundless
your new favorites await
soft leather collection
SOFT LEATHER COLLECTION
Boundless in soft form
Soft Leather collection
Free shipping
Because good style shouldn’t come with extra fees. Free shipping on orders ₱1,500 and above.
effortlessly put together with our
STYLED SELECTIONS
STORE OF THE MONTH
GLORIETTA 1
Our biggest flagship yet. It’s your boundless breathing space for fresh drops, more variety, and the extra full Straightforward experience. From daily style to exclusive events, it all happens here.
Stories Worth Sharing
Straightforward Celebrates 10th Anniversary with Limited Editions and In-Store Offers
Straightforward marks a decade with its boldest celebration yet—new collections, limited drops, and exclusive in-store perks lighting up Glorietta 1. Read more....
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