New Arrival

Essential Blend Striped Henley Tee

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New Arrival

Lite Tech Travel Jacket

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The Linen Button-Down Dress (Beige)The Linen Button-Down Dress (Beige)

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Why Straightforward?

#fabricfirst

At Straightforward, we take the daily ritual of selecting clothes seriously. Our creative research and design process takes us back to this matter as our daily grind begins. What sets us apart is that we are choosing fabric over fashion.